Giorgetti Milano — Generative AI
- GENERATIVE AI
- AI Production
- Art Direction
- Sound Design
For the Fauvism-inspired campaign, we selected Giorgetti's three most iconic pieces (the Moove armchair, Marimo, and Blow), reconstructed and animated them in 3D, placing them within a Fauvist context developed with AI. Art direction, 3D production, and vision converge into a single language.
- Creative Director
- Duccio Schiumarini
- Project Coordinator
- Tommaso Anzidei
For Giorgetti Milano we translated furniture-design excellence into a brand-new visual language, developing communication based on a specific artistic style requested by the brand. Through the use of artificial intelligence and computer graphics, we created scenarios where the iconic products aren't mere objects but protagonists of metaphysical, refined compositions. An approach that merges Giorgetti's cabinet-making tradition with an avant-garde digital aesthetic, turning every piece into an immersive work of art.
